Italian Sports car manufacturer Ferrari intends to cut greenhouse gas emissions from its vehicles by nearly half and says it is working on developing hybrid vehicles.
President Luca Cordero Di Montezemolo says the company wants to reduce its carbon emissions by 40 per cent between now and 2012.
But he insists that any future hybrid car will still be "fundamentally a Ferrari".
"We are currently working on the development of a Ferrari that will use alternative energy sources and which will be based on what we are doing at the moment in Formula 1."
The technology, Ferrari's Kinetic Energy Recycling System (KERS), is designed to draw extra power from the brakes and he expects it to hit the market around 2015.