Sydney will be given a new international brand, NSW Premier Morris Iemma says.
The logo will encompass the "stature, strength and spirit of this great global city", Mr Iemma told reporters on Tuesday.
"The Sydney brand will deliver a consistent message to international audiences that will define Sydney as a leader in business, culture, tourism, events and education."
"People are clearly aware that we are a welcoming city... now we need to tell them more about how well we perform in other areas."
A Brand Sydney Project, to be chaired by the head of Events NSW, John O'Neill, will produce the logo, which is expected to be launched in the middle of next year.