Women from Lush Cosmetics around the country have discarded their clothing in the hopes of convincing the public that ‘Packaging is Rubbish’ - naked is better.
Shoppers in Sydney's Pitt St mall were informed about the 'bare' basics of green cosmetics - that unnecessary packaging is ultimately bad for the environment - by a group of women wearing nothing but their shop aprons with ‘Ask me why I'm naked’ written on the front.
While many shoppers were quite happy to stop and talk to the girls, a few found it confronting, and one elderly lady said she had more class than to ask why they were naked.
But the cheeky tactic certainly seems to have worked on potential male customers.
“I don't think I would have taken their flyer if they weren't naked,” one bloke told LIVENEWS.com.au.