Geelong chief executive Brian Cook has led the charge against a second AFL team in Sydney, insisting the time isn't right.
The AFL reaffirmed its commitment to introduce a Western Sydney team in 2012 while yesterday pushing forward the claims of a Gold Coast team in 2011.
But Cook is adamant the code just can't afford expansion on such a great scale.
"The AFL's point of view is that we can't afford not to do it, that we need a national footprint," Cook told News Ltd.
"We do need much wider representation than we currently have, but I am yet to be convinced about the western Sydney licence.
"I don't think it's a fait accompli. I think there needs to be real thought in all of it."
While admitting expansion is important, Cook said finances must come into consideration, particularly in the current economic climate - with North Melbourne, Melbourne and Western Bulldogs already sucking up funds.
"My major point is that it seems the licence on the Gold Coast probably has a greater chance of being successful (than western Sydney),” Cook said.
"There will come a time where the AFL will have to make a decision as to whether they underwrite the new licences, or continue to provide special distributions to clubs in Melbourne. I don't know whether they will be able to do both."